How can a Television Channel increase its viewership?

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--> Sometimes we are discussing that, certain Television Programme is popular, means- it’s no. of viewership is higher than others. Today, so many Television channels are there, all the channels are always trying to be stand first among others.

There are basically two types of channels mostly available i.e. I) News Channels and II) Entertainment Channels.

My areas of study are News Channels. To become a good channel and to raise its viewership we have to follow some steps to make it popular.

That steps are-

i) To make it attractive in presentation styles, and content. Language jargon should not be there, the pronunciation style should be in pious style, otherwise viewers may tune up to other channel.

ii) Some new plans new plans should introduce as-

1) Mobile Subscription (news and programme information)

2) IPod – news service

3) Mobile news service

Nowadays, most of the people having mobile phones, so we have to introduce a service by which a mobile owner/user can access the news (brief/headlines) by a fare charge of monthly access.

The Television channels can give information by this service as their programme information, which will promote the interest of the audience to see the contents of his choice in his free time.

Sometimes good programmes, interviews are missed out by the audience due to unaware about the content, so the mobile subscription can remind them well.

Another way of mobilization of news or programme content is mobile/IPod news service, which is a very handy to a user in any part of the world. He can know the news or see the programme.

These two formats may help to increase Television viewership.

iii) In programme format we can add some innovative programmes- these are –

1) Janata Durbar / Public Court

2) Docu-features on Social issue, human interest topics

3) Question and Answer programmes of current affairs having cash prize for the participants.

Janata Durbar nowadays some channels are introducing but not properly, they only use phone calls and discussing on the studio with experts, but in our new format, we will send our Reporters to the field to the common people and ask about their opinion about a current issue, which is the voice of people format i.e. Vox Populi.

Docu-feature is a interesting programme. It gives a space to think a while about the society, it also create a enthusiastic nature for the audience to see it regularly.

Basically want best stories based on them, so it’s a good idea to use this format.

Finally, we can use an innovative programme, which will attract to young mass and intellectual also i.e. Q&A Programme.

Some participants out of all the audience can be called for the Television panel, which will add glamour to the participants as well as the channel. The cash prize will also motivate the public to see and participate in the programme of a news channel.

The Q&A programme should be one hour in a interactive format.